The four major factions of domestic tourism real estate, wha
发布日期：2019-11-01浏览：169
This is a new battlefield with a group of heroes, a tourism company with orthodox blood, a local real estate developer born in the grass, a city culture investment company with half-official and semi-commercial, and a farm winery on the farmer’s side. As soon as the rise, and quickly launched a fierce battlefield killing.
Today, we will divide the concept of “Bingblade” into four types: thematic amusement type, the scenic spot type, the resort hotel type, and the cultural travel town type. . Each type of "Bingblade" is not a rigid existence, but an organic system that encompasses the changes of the Qiankun, and the use of it is a matter of heart.
For developers and investors who are interested in tourism real estate, there is absolutely no need to be greedy and tidy. To cultivate one of these models to the extreme, it is enough to become famous and even become a generation of masters. We tried to systematically sort out the tourism real estate, analyze the advantages and shortcomings under the mysterious veil of each soldier's blade, and at the same time move the foreign mature case, the stone of other mountains, and explore how it will affect through this change. The future trend of this river and lake.
//theme play type //
The overseas Chinese city of this model has begun its national layout, and there are many imitators, Ferris wheel, roller coaster, cartoon costume, and wind up in the north and south of the river. However, due to the large scale, huge investment in hardware facilities, and the high price of operation and maintenance in the later period, there are high requirements for the developer's early fund raising ability and post-operation management ability, and there are more funds, so there are fewer housing companies involved.
Compared to the powerful self-hematopoietic Disney, China's theme-based recreational tourism real estate is still a small witch. The use of theme parks to drive supporting commercial and real estate projects is the main mode of this faction. The theme of leisure sports such as hot springs, golf, skiing, etc. is also the same. The “Guanlan Lake Model” is representative.
Typical representative
OCT, Songcheng, Shenzhen Huaqiang Group, Changlong Group, Mission Hills, Haichang China, Changzhou Dinosaur Park, etc.
Advantage
This model is very popular among local governments. The low cost of land acquisition, the stable ticket revenue under the support of market enthusiasm, and the rapid return of supporting commercial and real estate projects make the cash flow easy to balance.
Short board
There must be sustained market enthusiasm for support. With the invasion of overseas forces such as Disney and Universal Studios, and the enthusiasm of the government and the market for this common form of tourism, ticket sales, derivatives revenue, and real estate project sales have all been Certainly affected.
Future trend
How to continuously retain tourists, use chain and agglomeration effect to continue tourism consumption is the key point, and integration into cultural show is one of the inevitable choices; using the latest network and technology is also an important means, no longer big and complete, the pursuit of small and Beauty, such as the "O2O" linkage effect of angry birds.
Stone of other mountains
Disney mythology, Walt Disney Company has been developing for more than 90 years, and now it has become a world entertainment kingdom with annual revenues of more than 50 billion US dollars in various fields such as film and television entertainment, theme parks, media networks and doll goods. Different from the domestic theme amusement market, mainly relying on the income structure of tickets and supporting real estate projects, Disney has a continuous “blood transfusion” channel and “lunage income”.
// Attractions rely on //
This is a group that was once criticized for using the scorpion of tourism. The majority of this blade is the “local tyrant” killed in the traditional real estate field. The natural resources of the gods are always scarce. Thousands of acres of high-investment, thousands of acres of land acquisition, but the most crucial issue is how to coordinate the ratio of real estate and tourism industry.
How to achieve land intensive use of projects that occupy a large amount of land and natural resources? How to avoid the empty city phenomenon in the super market? Is it just a simple copy of urban real estate as a “sea view room” or “mountain view room” or a real leisure vacation investment product? This puts a bigger test on the traditional housing enterprises that have been accustomed to quick money. If they are still fast-moving and fast-selling, the "three axes" will not last long.
Typical representative
Wanda Group, Hong Kong China Travel Service Group, Zhongkun Group, Poly Real Estate, Agile Property, Evergrande Group, CITIC Real Estate, Century Jinyuan Group, etc.
Advantage
Through the high-quality commercial life support that the brand development company has done around the scenic spots, it is easy to bring vitality and vitality to an attraction and the surrounding underdeveloped areas.
Short board
Due to over-reliance on residential sales, many landscapes have become empty city ghost towns; towering urban buildings have destroyed natural scenery, and the paradox between construction and destruction is the most vigilant.
Future trend
Give more natural resources, create more diverse products on top of the original tourism resources, and integrate them into more harmonious experiential cultural commercial facilities.
Stone of other mountains
The Alpine Ski Resort has undergone a natural fantasy and planning adjustments, and the Alpine Resort Town, which has been in existence for hundreds of years, has a dreamlike fairyland. Many local original residents purchased private property rights and built several wooden house villas to operate. The villas in the whole town are rich in appearance.
Different from China, there is a strong skiing culture and the skiing industry is very developed. After a tourist town is gradually formed, the service function of skiing has changed, forming a service-oriented tourist town.
//Cultural tourism town type//
The culture, stories and techniques contained in the sword have become an art, not just a warhead of the vertical and horizontal battlefield. People who are tired of the stress and noisy life in the metropolis are increasingly choosing to spend a few days in a small town and enjoy the simplicity and tranquility there.
At present, a number of cultural tourism ancient towns such as Anhui Hongcun, Yunnan Lijiang, and Zhejiang Wuzhen have been formed in China. The operation of a benign cultural town should be a work that integrates with the culture of the residents, not just a commercial building with no language.
In many tourist towns in Europe and Southeast Asia, the government-led, corporate-oriented, and resident-participating ecosystems are perfect, and China is more of a wishful thinking of local governments and enterprises. It is still difficult to grasp the pace of development and ensure that it has flesh and blood. Conclusion.
Typical representative
Hongcun, Liangzhu Culture Village, Lijiang, Phoenix, Wuzhen, Zhouzhuang, etc.
Advantage
The protection of ancient cultural relics and original folk culture will cause headaches for all developers. Communication with local residents will also be an obstacle. How can developers interpret and upgrade the historical and cultural values of the cultural towns? More demanding.
Short board
The protection of ancient cultural relics and original folk culture will cause headaches for all developers. Communication with local residents will also be an obstacle. How can developers interpret and upgrade the historical and cultural values of the cultural towns? More demanding.
Future trend
Industrial diversification.
Stone of other mountains
The royal family culture of Windsor, England is the most famous royal town in the UK. It is located in the suburbs of London and is famous for its Windsor Castle. The lives of people in the town are pleasing, and traditional English houses are everywhere.
Although the streets and alleys are crowded with tourists from all over the world, the life here is still relaxed and enjoyable. The streetside shopping district has a wide range of goods, and if you are tired, you can rest at the cafes or small bars on the banks of the River Thames, or stroll through the green spaces and forests of Windsor Park to spend a king-like leisure afternoon.
//Resort hotel type //
Eighteen martial arts, starting with the bow, as the resort hotel, the most basic accommodation problem for travel vacations, is also included in the other three models.
However, unlike the profit model of traditional complex development, such resort hotels do not make up for the operating gap through other types of real estate projects, and more are the transactions at the various end points of the industry chain, achieving independent survival and development, which is like a bow. One faction. Soon in the near future, the outbreak of such product concentration will drive the active trading of timeshare resort property rights.
Typical representative
Jindian Group, Fosun Group, Sunshine 100.
Advantage
In addition to the basic living needs of traditional resort hotels, these products have more artistic and cultural elements, and various income channels such as auctions, gambling, conferences, film and television, and flexible rental and sales methods, so that enterprises do not need to carry out residential housing. Development can guarantee the benefits, and achieved a small and precise success in the peak period of the tourism real estate in the staking area.
Short board
The ability to integrate long-term operations, patience and comprehensive resource integration is extremely demanding, especially the financial pressure brought by self-sustainability cannot be ignored. Many traditional real estate companies are often unbearable. In addition, elements such as cultural differences and cycles of economic development can easily affect the stability of this model.
Future trend
The operation of financialization is an inevitable trend, such as the combination of financial products, hotel property rights transactions, etc. In addition, such high-end resort hotels must aim at the global market, and it is inevitable to go overseas.
Stone of other mountains
Recently, the internationally popular timeshare model has won great social repercussions and crowds by exchanging room usage rights to achieve low-cost travel. At the same time, in recent years, a number of new development-oriented timeshare network companies, such as SUNTERRA, have emerged in the market, not only to operate exchange business, but also to develop and sell property hotels themselves.
